Building What's Next
We work with consumer founders at the point where category, brand, and capital need to move together.
Our Philosophy
We don't advise from across the table. We build from the same side of it.
The brands that win don't have the biggest budgets. They name a category first, hold a point of view when it's inconvenient, and earn trust in a market that stopped expecting it.
We help you find the story your brand is actually telling, then carry it into the model, the valuation, and the investor room. The brand you build and the business you fund become the same thing.
Past Experience
7+Funds Managed & Advised
$150M+Assets Under Management
70+Years Cumulative Experience
100+Consumer Brands Partnered With
30+Consumer Investments
Sector Breadth
F&B
Lifestyle
Community
Health
What We Offer
Support across the growth journey.
Category & Brand Positioning
Shaping your product and vision into impactful visual storytelling.
- Category framing and differentiation
- Consumer narrative and storytelling clarity
- Pricing, packaging, and brand architecture inputs
- GTM and early growth strategy thinking
VC / PE Fundraising
We manage fundraising, so founders can focus on growth.
- Capital narrative, investor materials (deck, CIM, data room)
- Financial model, valuation logic, capital planning
- Investor mapping, outreach, and fundraising process management
- Term sheet negotiation and diligence through close
M&A & Strategic Advisory
Advisory support where structure, timing and transaction discipline matter.
- Sell-side and buy-side advisory
- Acquirer and target mapping
- Valuation, deal structuring, and negotiation
- Exit readiness and transaction management through close
On-Demand CMO & CFO
Senior marketing leadership, without the full-time hire.
- Senior marketing leadership, without the full-time hire
- Channel strategy, budget allocation, and marketing KPIs
- The right partners and people to execute — agencies, creators, specialists
- Marketing team structure and hiring support
Where we show up
Early proof → category formation → scaling engine → category leadership
$1M - $100M
Transactions
Brands That Shaped Our Thinking
Transaction Advisory
Ember
India's first 100% non-toxic non-stick cookware.
Transaction Advisory
The Indus Valley
Healthy cookware, redefining home-cooked food.
Investment
Blacklight
A mobile-first gaming platform built on nostalgic play.
Advisory
Iota Water
Hydration using oxygenated nanobubbles.
Investment
Go Desi
Authentic desi snacks, built for the world.
Investment
Dressfolk
Draping the stories and traditions of India.
Investment
Mave
A first-of-its-kind tDCS wearable for modern stress.
Advisory
Dealshare
Everyday essentials at India's lowest prices.
Capital Raise
Lissun
Mental wellness and emotional healthcare platform.
Co-Founder
Naar
Destination dining celebrating Himalayan cuisine, produce, and storytelling.
Co-Founder
Amaya
A sustainable luxury resort rooted in the Himalayan landscape.
Team
Built by Operators and Ex-VCs
who've built consumer brands from the inside and know the emotional truth of a brand and the math underneath it.
Contact
If you're building what's next, let's talk.
Pre-raise, mid-raise, or thinking about what the category becomes next, this is where it starts.